Contentsquare Launches Fast 100 2022 Ranking Using Innovative Speed ​​Analysis Tool

LONDON–(BUSINESS WIRE)–Contentsquare, the global leader in digital experience analytics, today announced its first Quick 100 2022 report. With Core Web Vitals playing such an important role in a brand’s digital success, Contentsquare set out to analyze the performance of the UK’s most popular retail websites. Each website is ranked according to its speed, usability and responsiveness taking into account Core Web Vitals, including Largest Contentful Paint (LCP), Cumulative Layout Shift (CLS) and Total Blocking Time (TBT), which are used to determine the general classification. for each brand.

Ownership of Contentsquare Speed ​​analysis tool is a software solution that enables brands to continuously monitor and improve their web performance, with access to real-time notifications alerting brands to any quality or load time issues impacting site performance. It allows brands to analyze site performance by comparing two or more site versions to see which is the best option.

The tool was designed for marketers and e-commerce professionals to better understand their site performance and gain insights on how to increase speed, rank higher on SEO and Work to identify deeper issues impacting performance.

Contentsquare used the Speed ​​Analysis Tool to rank the site performance of brands included in The most popular brands of YouGov Q4 2021in each of the following retail sectors:

  • Grocery

  • Specialized retail

  • Luxury

  • Household items and furnishings

  • Fashion

This year, the top five brands with the best performing sites include Mont Blanc, cooperative group, cartier, farm foodand Whole Foods Market.

“At Ocado, we pride ourselves on taking care of our customers and providing the best possible customer experience online. But in a rapidly changing market and with users who return regularly with different needs, we need a way to quickly analyze and segment data. Contentsquare gives us the ability to identify potential customer issues and provide hypotheses to our optimization team. A really valuable part of our toolset to continually improve the ‘experience of our customers,’ said Matthew Wilson, Head of Digital Development, Ocado Retail. Ocado ranked No. 26 on the Fast 100 list.

“In 2021, Google updated its algorithm to prioritize on-site experience, favoring top-performing sites Basic Web Vitals. This update ensures that users are connected to useful content and websites that provide an exceptional user experience,” said Duncan Keene, UK Managing Director, Contentsquare. “Not only have consumers become extremely impatient, expecting immediate answers wherever they go, but speed is now also a key factor in search performance. We are excited about this launch which will help create value for brands. looking to improve their overall digital experiences.”

“Site performance has a huge impact on the customer journey and is a key factor in the overall customer experience. Poor website speed can completely derail an otherwise inspiring digital experience, and with a 50% global bounce rate across all industries, making a great first impression has never been more important for brands. ” said Keene.

Contentsquare has created a similar ranking of the main retail brands in the Spanish market.

Site performance, including Core Web Vitals, is also a key Contentsquare objective. 2022 Digital Experience Benchmark Report, an analysis of 46 billion browsing sessions across 14 industries, including retail, luxury, travel and B2B services. Contentsquare’s behavioral insights can identify issues such as slow speeds, errors, or UX challenges that are preventing users from achieving their goals.

To view and download the 2022 Fast 100 report, please visit: https://go.contentsquare.com/best-performing-websites-uk.

About Contentsquare

Contentsquare offers the power to make the digital world more human. Its AI-powered platform delivers rich, contextual insights into customer behaviors, feelings and intentions – at every touchpoint of their journey – enabling businesses to build empathy and create lasting impact . A global leader in digital experience analytics, Contentsquare helps brands around the world transform the way they do business, empowering them to act at enterprise scale and build customer trust through security, privacy and accessibility. More than 1,000 leading brands use Contentsquare to grow their business, deliver greater customer satisfaction, and scale with greater agility in an ever-changing world. Its information powers the customer experience on more than a million websites worldwide. Founded in Paris and with offices around the world, Contentsquare has raised $810 million in investment funding from top-tier investors including Softbank, BlackRock and others. For more information, visit www.contentsquare.com.

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