‘Fly Arna’ The Armenian national airline unveils its visual brand identity – MassisPost

YEREVAN – The Armenian National Interests Fund (ANIF) and Air Arabia Group, the first and largest low-cost carrier (LCC) operator in the Middle East and North Africa, today unveiled the visual identity of the brand “Fly Arna”, the national airline of Armenia which will be launched by their joint venture.

The brand name ‘Arna’ is derived from the official company name ‘Armenian National Airlines’ with ‘AR’ taken from Armenian, ‘N’ from National and ‘A’ from Airlines. Chosen following a public competition, the name “Fly Arna” was identified as the most inclusive and reflecting the spirit of joint venture to transform the country’s aviation sector.

With its colors inspired by the Armenian flag, the “Fly Arna” logo and brand identity have been designed to reflect the young, modern and value-oriented national airline that strives to be the most accessible and affordable choice. most sensible for air travel in Armenia and beyond. . Its brand values ​​are Ambition – motivate to build and grow the airline; Persistence – to create services that deliver real, tangible value to customers; and Innovation – to inspire creative solutions that help maintain a competitive edge while remaining practical and efficient.

Inspired by the brand’s logo and philosophy, the “Fly Arna” aircraft livery reflects clarity and a forward-looking airline that is always on the move, with the letter “A” creatively displayed at the tail of the plane. The bright outlook of the brand identity will also be reflected through the aircraft interior, staff uniforms and through all customer touch points.

David Papazian, CEO of ANIF, said, “The Fly Arna brand identity truly reflects the inspiring spirit and philosophy of Armenia. This is evidenced by the involvement of the public in the choice of the name to the colors used for the brand identity and the values ​​that Fly Arna will promote. Today’s unveiling of Fly Arna’s visual identity is an inspiring move that brings us one step closer to the launch of the airline.

Adel Al Ali, Group Managing Director of Air Arabia, said: “The launch of Fly Arna’s visual identity is an important step in the journey towards the launch of the airline. This milestone also marks the start of a new era in the growth of the aviation sector in Armenia, not only contributing to the economic growth of the country, but providing its people with a reliable and value-for-money experience. -price. We look forward to its deployment in the coming weeks. »

‘Fly Arna’ follows Air Arabia Group’s successful low-cost business model, taking Zvartnots International Airport (EVN) in Yerevan as its base. The Airline Operator Certificate (AOC) process has begun and more details on the launch date, fleet and destination network will be announced in due course.

ANIF and Air Arabia Group announced the launch of Armenia’s new national airline in July 2021, followed by the reveal of the airline’s name in September 2021 following hundreds of suggestions from attendees.

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