[Infographic] How privacy regulations have changed data collection activity
Collecting data in a world that has heavily migrated to an online environment is one of the most vital business tools companies have to grow their marketing base and revenue. Cookies and beacons are just some of the components of online tracking, giving websites the ability to track and store information about users, including the products they purchase, the pages they view and how they accessed the site.
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Due to the versatility and potentially invasive nature of these practices towards users and their personal information, many regulations have been put in place to ensure consumer privacy.
Europe, the United States and many other countries have specific laws in place to protect online users from invasive data collection. The ePrivacy Directive and General Data Protection Regulation (GDPR) in Europe, as well as state-specific legislation in the United States, work similarly to provide users with rights and powers over where, how, when and with whom their personal data and information is shared.
With these strict regulations, it is inevitable that companies will face many challenges when trying to collect and use enough data to improve their practices. If too many users refuse consent, companies struggle to truly understand their user population and therefore make accurate optimizations.
Moreover, heavy fines are associated with non-compliance with these regulations as a consequence of violating consumer privacy. Finally, companies face challenges because collecting each user’s consent can be cumbersome, leading to a lower proportion of consenting users voluntarily sharing their information.
There is a new approach to combating these challenges, focusing on cookieless data collection technologies and the importance of incentivizing registration to encourage voluntary data sharing. If businesses and marketers can adopt these types of data collection methods, not only will they be better able to comply with online privacy laws, but they will also be able to get the most out of their data and analytics.
The power of data collection benefits businesses around the world, especially when collected and used ethically.
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Last updated February 18, 2022.