Home Analysis tool Kao: SENSAI Launches AI-Powered Virtual Skin Analysis Tool “Silk Skin Checker”, October 1, 2021

Kao: SENSAI Launches AI-Powered Virtual Skin Analysis Tool “Silk Skin Checker”, October 1, 2021


SENSAI Launches AI-Powered Virtual Skin Analysis Tool
“Silk Skin Checker”, October 1, 2021

Kao Corporation’s premium brand SENSAI today (October 1, 2021) unveils “Silk Skin Checker,” an artificial intelligence-powered online skin analysis tool, on the SENSAI brand website .

Why is SENSAI presenting Silk Skin Checker?

As accelerating digitization is reshaping the lives of customers, especially now with the advent of COVID-19, SENSAI has responded by expanding its virtual consulting functions with diagnostic tools powered by AI. SENSAI presented “Virtual Make Up” and “Foundation Finder”, and in April the brand opened an official online store in Europe to provide unique services tailored to the needs of individual customers.

In addition to online makeup and foundation tools, SENSAI introduces a digital “Silk Skin Checker” to analyze a person’s skin condition. Together with in-store advice from SENSAI advisors, the brand will offer more attentive and personalized advice by combining real and digital technologies through AI-based skin measurement and analysis.

main Features

(1) Objective skin analysis based on the “SILK SKIN Score”, SENSAI’s unique skin condition index
Working with facial scan data collected by the user’s smartphone camera or webcam, the Silk Skin Checker tool measures skin condition in five categories (moisture, spots, wrinkles, texture, and dark circles). ) and applies a score for the three properties of what SENSAI defines itself as an ideal “Silk Skin”: Radiance, Firmness and Finesse.
For each of the five categories, the AI ​​learns the numerical score results from the device measurement as well as the analysis and scoring results of the skin search, then the AI ​​judges and calculates the score for each. property based on learning outcomes.

(2) Silk Skin Checker offers a skin care regimen and add-ons based on the client’s current skincare habits (SENSAI products currently in use) and SILK SKIN score.

(3) A “Saho tutorial film” shows the correct ways to use the care products offered.

“In developing the Silk Skin Checker, we have stuck with the brand’s sleek styling to express a SENSAI worldview that customers will appreciate,” said Yoshiko Sakurai, SENSAI Group Senior Marketing Manager. “Technologically, SENSAI has unique capabilities for measuring humidity, a property that can be difficult to measure visually. Thanks to the sleek interface and sophisticated AI analysis, we can provide more personalized communications and optimal care and product suggestions for each customer.

Summary of the beginnings

Release date:October 1, 2021
Supported languages* :Japanese, English, German, Spanish, French, Simplified Chinese, Finnish, Italian
Dutch, Norwegian, Polish, Russian, Swedish

Media inquiries should be directed to:

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Kao Company

+ 81-3-3660-7043

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Kao Company published this content on 06 October 2021 and is solely responsible for the information it contains. Distributed by Public, unedited and unmodified, on 06 October 2021 02:15:07 UTC.

Public now 2021

Sales 2021 1427 B
12,775 million
12,775 million
Net income 2021 128B
1,151 million
1,151 million
Net cash position 2021 166B
1,490 million
1,490 million
PER 2021 ratio 24.5x
Yield 2021 2.22%
Capitalization 3 102 B
27 842 million
27,774 million
VE / Sales 2021 2.06x
VE / Sales 2022 1.96x
Number of employees 33,409
Free float 96.6%

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