METANOMIC LAUNCHES ‘THUNDERSTRUCK’ – 1st AI-Powered Player Analysis Tool

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Metanomic, the comprehensive game economics and player analytics company, today proudly announces the global launch of its Thunderstruck player analytics platform; which is set to revolutionize how game developers use behavioral data to improve retention and monetization.

Thunderstruck is the first-ever video game analytics platform to leverage AI-based behavioral analysis. It uses Bayesian inference-based AI to understand real-world in-game event data pulled directly from game servers. Thunderstruck analyzes player motivations, playstyles, and reward preferences, providing developers live insights into who their game is for, what types of players have the highest retention, and which players are spending the most in-game. Until now, game creators had to rely on classification models outdated players combined with market research, and filling knowledge gaps with assumptions and guesswork.

Metanomic was founded in 2021 by veteran game designers, AI experts, and professional economists, and has successfully secured $2.9 million in pre-seed funding so far. Thunderstruck launches with 7 player types – Killers, Achievers, Explorers, Socialisers, Speedsters, Conquerors and Scientists – which can be tailored to the priorities of individual game titles. Player types will be refined and added as the platform analyzes data from multiple titles, while its Bayesian AI means Thunderstruck can even identify the series of events that lead to specific player actions.

Announcing the launch of Thunderstruck, Theo Priestley, CEO and Founder of Metanomic, said:

“For too long, game developers have relied on blunt instruments to understand their players. It’s no exaggeration to say that much of the gaming industry’s framework for player classification dates back to a trial from Richard Bartle’s 1996. A generation later, Thunderstruck is the next big leap forward, taking just a few days to generate more insights than a team of analysts could do in a month. Players can straddle multiple characters or even switch characters based on their motivations, and use custom AI and live data to accurately anticipate how they will react to changes in the metagame. Thunderstruck aims to give game developers ways to identify, acquire and influence the right players for their game.”

Thunderstruck is also suitable for mobiles, consoles and PCs; existing and new games; and web3 as well as traditional web2 games. It works in tandem with Metanomic’s free Economy Engine platform, which launched earlier this year to help studios build, simulate and monitor their game economies.

Thunderstruck launches with 7 types of players.


These players mostly enjoy killing, creating chaos and competitive elements. They focus on winning, climbing player rankings, gaining status, provoking, and inflicting drama on others.


These players are competitive and enjoy overcoming difficult goals, whether set by the game or themselves, in order to gain prestige, prizes, and other types of material goods.


Those who enjoy learning as much as possible about the game, Explorers seek to understand the finer details of game mechanics. The thrill of discovery and finding hidden areas or objectives motivates these players over points or to prices.


Players who enjoy interacting with other players through social systems like using chat, managing guilds, or role-playing rather than playing the game itself. They tend to collaborate or join forces with others to achieve goals they could not on their own.


Cheetahs race towards objectives in order to be among the first to reach end-game content or the highest level. They spend most of their time grinding for experience and playing for long hours.


Conquerors enjoy battling adversity and beating incredibly tough odds. They are persistent, energetic, and repetitive in their quest to achieve their goals.


Commonly referred to as “Artisans”, Scientists seek to improve their skills by gathering resources and creating or improving items for themselves and to sell to others. They find pleasure in more passive forms of game mechanics and objectives.

Thunderstruck player personalities are also influenced by “passion” – the frequency and quality of their play.

They can also be adapted by the game developer or publisher depending on their priorities. For example, in different types of games, “Achiever” can mean the most skilled player, the richest, or the player with the most wins.

Going forward, Metanomic will frequently add additional and more granular player types to allow studios to better understand their players.

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