Nielsen Adapts Analysis Tool For College American Football | News


United States – Nielsen Sports has extended its Nielsen Impact Score Track and Field Program Assessment Tool to include college football leagues.

Nielsen Impact Score was originally created for men’s college basketball and will now include more than 100 college football programs.

The tool is designed to help coaches and teams market their program according to the new National Collegiate Athletic Association (NCAA) Name, Image and Likeness rules to potential student-athletes through recruiting and data. exclusive marketing.

Data from Nielsen’s TV measurement tools and local market research are fed into the Nielsen Impact Score to help college team staff demonstrate the impact their program can have on potential gamers.

The Nielsen Impact Score is a marketing value index that compares programs in terms of national exposure, local market impact, and social media engagement.

College American football is considered the second tier of American football after the National Football League (NFL) and provides players to the professional league through a draft system.

Jon Dye, Managing Director of Nielsen Sports, said: “It is exciting to see the continued momentum and demand for Nielsen Sports and the types of data-driven solutions that we are able to bring to market to help leagues. sports, teams, governing bodies, brands, rights holders – and in this case, university sports programs.


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