Startpage’s privacy protection browser extension puts consumers in control of online data collection and tracking

Extension now available for Chrome and Firefox blocks third-party tracking cookiesacross websites, including those used in invasive advertisements, while delivering best-in-class, private search results

LOS ANGELES, January 18, 2022 /PRNewswire/ — Home Page, a search engine that allows anyone to search online without collecting, tracking or targeting personal data, today unveiled the Startpage Privacy Protection browser extension. Available now as a free download on Chrome and Firefox, the extension helps users browse the internet more securely, automatically blocking first-party and third-party trackers, while giving them more control over their browsing and search experience. .

According to research, 87 percent of the world’s most popular web domains engage in digital tracking. Indeed, according to Startpage analysis of the 15 best websites in United States, major news outlets CNN and Fox News had over 40 trackers or cookies on their home pages. The Startpage Privacy Protection browser extension blocks these trackers and protects users from invasive targeted advertising with easy-to-use features that give anyone greater control over their online privacy, including:

  • To sends “Global Privacy Control” signals: The extension sends global privacy control (Do-Not-Track) signals to sites visited with your privacy preferences.

  • Data collection” blocks: The extension prohibits third-party sites from using special scripts to collect information about you.

  • Provides control over cookies: The extension completely prevents trackers from being placed on search activities by advertisers and third parties; or, unique to any other extension on the market, allows users to enable cookies from certain domains according to their preferences or needs.

  • Replaces invasive social settings: The extension replaces the default settings for tracking social media, video, and music sites with “click to enable” options, encouraging safer social media practices and providing greater transparency.

  • “True Score” privacy ranking: The extension rates and displays a privacy rating from 1 to 5 based on each site’s privacy practices. While other extensions on the market have their own rating methods, Startpage is the only one to rank sites before blockers are applied to expose the true privacy reputation of the site.

  • Start page default: The extension sets the user’s default search engine to Startpage, ensuring that searches are private, not saved, sold, or used for profiling, but retain top results.

“From sensitive search queries like ‘how to get out of debt’, to social posts featuring your child’s face, to e-commerce sites that track your holiday shopping habits, personal data is recorded and sold every second,” said Robert EG Beens, founder of Startpage. “Tech companies, search engines, social platforms, data brokers and advertisers have profited from this data collection at the expense of consumers for far too long. With the Startpage Privacy Protection browser extension, we are proud to deliver the Startpage promise beyond simple search, giving users an unparalleled layer of protection against all tracking and tagging with more control and transparency than ever before.”

Startpage has been protecting users’ personal data through the most private search engine for 15 years, helping millions of users search the web daily safely without sacrificing results. Today’s announcement is the largest and most comprehensive feature launch Startpage has released since private browsing Anonymous View in 2018 and now, in addition to blocking trackers and cookies, sending signals privacy protection and disable fingerprinting, the Startpage Privacy Protection extension is the only solution on the market that combines this level of privacy and control with top search results (via private Google search results).

The Startpage Privacy Protection extension is available now and free for anyone who can install it on Chromium and firefox. For more details on the extension, visit add.startpage.com/protecton.

About the start page

Startpage is a leading privacy technology company. Founded in the Netherlands in 2006, the company created the world’s first and most private search engine that has become the preferred choice for anyone who cares as much about the accuracy of search results as they do about their privacy. Home Page Search does not track, record, share or sell user data or search history.

Since then, the company has launched private search features such as “Anonymous View”, which allows users to browse other websites without being tracked, as well as “Startpage Privacy Protection”, a desktop browser extension which protects the personal data of users on the Internet.

Startpage partners with Google to get the best search results and applies its proprietary anonymization process to protect users’ online privacy. The company provides completely unprofiled search results and protects consumers from annoying ads and price tracking. Startpage protects its users around the world by adhering to strict Dutch and European privacy laws, including GDPR. To learn more about how to upgrade to the world’s most private search engine, read about installing the Startpage browser extension or setting Startpage as your default homepage. Follow the company on Twitter @startpage.

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