UnitQ, Product Quality Innovator, unveils its impact analysis tool
- Less than a month after its FinovateSpring demo, unitQ presented its impact analysis tool.
- The new offering helps companies identify both significant product quality issues in their application as well as the impact of fixing those issues.
- Impact analysis allows companies to improve their unitQ scores, which allow companies to accurately benchmark their app against competing apps in the same industry.
Product quality platform and Finovate newcomer unitQ recently spear his Impact analysis tool. The new offering helps companies recognize and resolve critical product quality issues and the impact of fixing them.
“With impact analysis, teams can learn what impacts fixing an issue might have on KPIs such as 1-star reviews, support tickets, brand sentiment, and more.
UnitQ’s Impact Analysis Tool works by automatically identifying user-generated issues that will have the greatest impact on product quality if resolved. These issues – which unitQ calls “quality checkers” – not only guide teams to the most important product quality issues, but also steer the team away from issues that may seem important, but may have minimal impact. or even negative, on the operation of an application. unitQ scoreas well as its rating in its own market (e.g. Apple App Store, Google Play Store, etc.).
The unitQ score allows businesses to compare the quality of their app, based on ratings and reviews from the Apple app stores and Google Play, to that of other apps in the same industry. A complementary assessment, the unitQ internal score includes everything assessed in the unitQ score, but also includes user feedback pulled from social media such as Twitter and Reddit, as well as data from customer support and chatbot apps. The new impact analysis tool allows companies to see the impact of potential improvements and changes on both scores.
“A unitQ score closer to 100 indicates that a brand has few product quality issues overall,” Caplan explained. “This means that users love the product, that the experience is well-designed, easy to use, responsive – and virtually free of bugs, broken flows and operational errors. Higher scores mean better better products and more satisfied customers.”
The impact analysis tool is powered by the machine learning capabilities of the unitQ monitor, which measures, analyzes and visualizes unstructured user feedback data. The technology translates text from over 70 languages, normalizes and removes personally identifiable information (PII), enriches data with sentiment analysis, and adds product metadata. By turning qualitative feedback into quantitative data, unitQ helps companies uncover important insights that enable them to improve product quality.
Based in Burlingame, Calif., unitQ recently showcased its technology at FinovateSpring 2022 in May. The company was co-founded by Christian Wiklund (CEO) and Niklas Lindstrom (CTO) in 2018. The company’s clients include companies such as Chime, Current and other Finovate alumni. Klarna and Nubank.